What is SEO?
SEO (Search Engine Optimization) is a technique by which we move the pages of our website to the top position in the search engine. With proper SEO in place, we can rank our website in the first position on all search engines. For example, if we go to Google and search for something, the related content stored in Google database pops up in the form of search results. This content comes from various websites. Websites with good content and SEO rank end up in top 10, followed by those with poor SEO.
Being on first page is important, as 98% of the searchers do not go to the second page. They find what they are looking for in the first page itself. This implies that, websites on the second page end up getting unnoticed by most of the visitors. SEO has other benefits as well: when a website starts to rank for queries or keywords, it has more number of visitors. This in turn, leads to fulfilling of other objectives automatically: such as lead form signup, product sales or completion of other actions that are valuable to a business.
SEO for E-Commerce Websites
A proper SEO is now imperative for an e-commerce venture to be successful.E-commerce SEO is the process of making your online store more visible in SERPs (search engine result pages). When people search for the products you sell, you want to rank as high as possible so that you get more traffic that leads to more sales for your products.
E-commerce SEO involves optimizing your product description headlines, internal link structure metadata and navigational structure for search and user experience. Every product you sell should have a dedicated page designed to drive traffic to and from search engines. There are many benefits of eCommerce SEO, such as increased exposure to search engines, high rankings for keywords, longer term keyword rankings, a more search-engine friendly website and an increased conversion rate.In addition to this, your products feature individually too in search engines, ranking high on keywords, as SEO increases the overall authority of the site.
Mobile SEO Optimization
Google needs SEO on mobile version of websites too. Mobile SEO means running SEO services for a website compatible with mobiles/tablets. It is a type of SEO technique, which enables a website to rank for mobile searches.
Mobile SEO primarily enables a website to appear in mobile-device-based search engine results. Typically, mobile SEO focuses only on on-page optimization techniques to improve the website’s mobile discoverability.
Mobile SEO requires a website to follow a responsive web design. This means that regardless of the device (desktop or mobile), the website must serve the same URL and HTML and should be presentable on all screen sizes.
In addition, mobile SEO also focuses on improving the speed of website usage, content visibility so that people can see/read clearly and easy navigation for mobile users.
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