Why your Business needs E-mail Marketing?
This method of marketing provides you an avenue of reaching out to the potential customers and retaining existing ones and even promotes repeat visits to your website.
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Email marketing is the strategy that should be followed by the businesses that want to generate leads online. This service can convert your prospects into your customers and your customers into repeat buyers by improving the brand loyalty and providing all the necessary information to the customers. Email marketing is very much beneficial for your business as this marketing strategy is fast, effective, can be scheduled, and even cost-efficient.
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You can also reduce your expense by sending advertisements to your customers in your emails only, reducing the need of wasting your money on running ads on other platforms. Email marketing can build trust with customers over time, and it is a effective way to keep your customers informed about new sales or promotions you are running. The thing about emails is that they keep the people informed about your brand. You can create campaign and schedule your emails on different email marketing platforms such as Mail chimp and Constant Contact that can be used to send out emails and monitor how your subscribers interact with your emails. You can keep a regular check over your emails campaign through this software. Email marketing is one of the best ways to engage with your audience and keep monitoring them. This marketing is very inexpensive when compared to other traditional marketing strategies.
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Email marketing is the most easy, cheap and efficient way to stay connected with your customers.
Promotional Emails
Promotion emails are the ones that consist of promotional offers, discount schemes and new product launch information. These types of emails are sent with the sole aim to keep the audience informed and updated about the latest offerings. With the the advancement in technology, the promotional emails now feature personalization: addressing people one-to-one by their names as well as previous order details.
Promotional emails communicate the recent happenings of a business and talk about what it has new to offer to its customers. Most often than not, the engaged audience eagerly waits for the new deals and discounts. However, it should not be overdone as the customers find overuse of personal emails to be extremely distasteful and annoying.
Informational Emails
These are the kind of emails which convey the pieces of information of a business to its customers. These are beneficial because they convey product details, important features of a product, these can be useful to bust a myth or rumour floating about a product. Ideally, the business uses them to communicate about unique selling points of a product in order to create a competitive advantage required for the product to sell.
Offering pieces of general information through free methods is a well-known tool to connect with the audience and builds trust of people into the brand. Sending out informative emails can help in building brand awareness as well as provides opportunities of lead generation because people tend to build a connect with the brand over time after getting to know about it better.
These are the kind of emails which convey the pieces of information of a business to its customers. These are beneficial because they convey product details, important features of a product, these can be useful to bust a myth or rumour floating about a product. Ideally, the business uses them to communicate about unique selling points of a product in order to create a competitive advantage required for the product to sell.
Offering pieces of general information through free methods is a well-known tool to connect with the audience and builds trust of people into the brand. Sending out informative emails can help in building brand awareness as well as provides opportunities of lead generation because people tend to build a connect with the brand over time after getting to know about it better.
Educational Emails
These type of emails are used to inform and educate the people about the product and services that you offer and how it can make a difference in their lives/businesses. People generally tend to appreciate getting such kind of mails because these are written with an intention to help, and these emails usually build customer’s familiarity with a product/service.
However, they have a marketing perspective too. By helping people, the sender can solidify its image of an expert in that field/product/service in the eyes of the customer. The buyer then can make use of a product well. This usually follows with a positive word-of-mouth appreciation for a company and personal recommendations of the customers to their family & friends to go for your product or service in case they need to make a purchase.
Marketing Automation
Drip Marketing or behavioural email marketing or email automation is the name of the technology that allows sending of emails which are triggered when specific conditions are met or after elapsing of certain intervals of time.
As for example, on a business website, a curious prospect signs up a newsletter form and receives an email from the business welcoming him to the community of its subscribers. Once designed and deployed, this email is sent automatically, without any manual intervention, by the email marketing software that takes care of intricate details such as addressing the prospect by his first name to add an element of friendliness.
When banks wish their account holders on their birthdays, there is an automated mail chain behind the scenes that is working on the behalf of bank to make the customers feel special.
Email Automation is being used today by companies for employee training, lead nurturing, customer retention and simplifying business processes on a day-to-day basis.