Know about Digital Ads
Digital advertising is the term that stands for doing promotion of your business whether it is on a small scale or a large scale, through the online sources that can be accessed digitally. Online sources means promoting your business on the websites, social media, different search engines and many other online platforms. As we all know in today’s times most of the customers spendtheir time on these online platforms. Digital advertising is an ‘inorganic’ way to reach and engage directly with the audience.
Its main aim is to deliver the right message or content to the right person at the right time. As for importance, seasoned businessmen and marketers know the importance of ads and why it should be done more and more for thriving businesses.
“Stopping advertising to save money is like stopping your watch to save time.”
Founder, Ford Motor Company
How digital ads can help your business?
Ads benefit a business immensely. From launching of a product to helping it gain traction, these can help in attaining the objectives,
Digital ads will help your business to be more accessible to your customer and will empower you to to reach the respective consumer at a right time. It creates a first brand image in the minds of customers searching for that kind of product.
Digital ads can provide a “kick-start” to your business. It sets the ground from where you business can take off and scale new heights. Whatever be your objective: brand awareness, leads, sales, appointments or enquiry it can all be achieved through Digital Advertising.
Advertising on Google
Google advertising is one of the most relevant, effective &, efficient way to drive qualified traffic on to your website. Google ads is the medium where you must pay some amount to google for displaying your ads on the top of the search result page. And this will help you to gain a qualified customer on to your website. Qualified customer means that there are high chances that the person who is clicking on your advertisement will buy your products.
Advanced reporting features enables the users to track all the records easily and if your targeting is proper, you can generate good number of leads. Google ads mainly works on keyword and bidding basis. Business should select the good keyword for their product that the users often search for on the google. Then you have to enter a bid on these keywords, basing each bid on how much you are willing to pay for each ad click. Google will show your ads on the search result page or on the websites that are based on google.
Advertising on Social Media
Advertising on social media is another effective way to build brand awareness, drive qualified customers, more leads and brand value. There is more than half of the population of the world on social media so the potential of it driving the website traffic is immense. This involves publishing great content on your social media profiles, listening to and engaging your followers, analysing your results, and running social media advertisements.
There are many social media platforms that offer ads services like Facebook, LinkedIn, Google+, Instagram, YouTube, Periscope, Vimeo, Pinterest etc.
Facebook platform offers more advance targeting options than any other social media platform. You can target by the location of the customers, their job description, their interests, past activity and many other incredibly valuable criteria.
Advertising on Third Parties
Advertising on the third-party websites means showing your ads on the different websites which are not essentially a part of Google and other Social Media Ad Networks, but they are a standalone, smaller ad networks on their own, having a network of websites that receive high quality traffic. By using this method, you can drive the third-party website traffic to your website. Users that visit the third-party website see your ad running on its pages, if they click on that then they will be directed to your website.
Users that visit the third-party website see your ad running on its pages, if they click on that then they will be directed to your website. This method of advertising works very well for unconventional businesses and those who want to try their hands on platforms other than Google, Facebook and other social media ad networks. Results that one receives from the sites are as promising as they are from popular ad networks.